Last Updated: July 2023

MEDIA RULES LTD always ensures that the privacy of its customers and all concerned is always protected. MEDIA RULES LTD manages and operates this website, hence this privacy policy governs your use of MEDIA RULES LTD’s website. Our privacy policy outlines what includes in personal information; how this information is being used; who manages and has access to your data, and your rights concerning the information collected. Using your access for usage of MEDIA RULES LTD’s website comprises of your acceptance of MEDIA RULES LTD’s Privacy Policy and Terms of Use.

1. Personal Data: MEDIA RULES LTD takes full responsibility for your provided data, including but not limited to your name, address, email address, contact number, date of birth, and any other information you provide when you create your personal profile or subscribe to our newsletter. We ensure the confidentiality and security of this data.

2. How Do We Use Your Personal Data? The information collected from you is used to fulfill our dedicated commitments to you as our valued customer and to deliver excellent services that meet your expectations. Specifically, we may use your personal data for the following purposes:

• Communication: We use your contact information to keep you informed about our products, services, promotions, and offers relevant to you.
• Customer Support: Your data helps us assist you efficiently when you reach out to our customer support team for any inquiries or assistance.
• Personalization: Analyzing your preferences and behaviors allows us to personalize your experience on our website and tailor our offerings to suit your interests.
• Marketing and Advertising: We may use your data to send you marketing materials, newsletters, and promotional content if you have given us consent to do so. You have the right to opt-out of such communications at any time.

3. Data Retention: MEDIA RULES LTD will only retain your personal data for as long as it is necessary to fulfill the purposes for which it was collected or as required by applicable laws and regulations. The data retention period may vary depending on the specific nature and context of the information we hold. Here are some key aspects of our data retention policy:

• Purpose of Data Retention: We retain your personal data to ensure that we can continue to provide you with our products and services, maintain a record of your interactions with us, and comply with legal obligations. The data is used for legitimate business purposes and to protect our rights and interests.
• Criteria for Determining Data Retention Period: The data retention period is determined based on various factors, including the type of personal data collected, the purpose for which it was collected, contractual obligations, statutory requirements, and the existence of any ongoing business relationship with you.
• Storage Limitation: We will not retain your personal data for longer than is necessary for the purposes for which it was collected. Once the retention period expires, we will securely delete or anonymize your data to ensure that it no longer identifies you personally.
• Review and Deletion of Data: We regularly review the personal data we hold to ensure its accuracy and relevance. If we find that the data is no longer necessary for the original purposes or if you exercise your right to request deletion, we will take appropriate steps to delete or anonymize the information promptly.
• Legal and Regulatory Requirements: In some cases, we may be required to retain certain personal data for a longer period to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or protect our rights and interests.
• Data De-Identification and Anonymization: Where possible and appropriate, we may de-identify or anonymize your personal data to ensure that it can no longer be attributed to you personally. De-identified and anonymized data may be retained for statistical, research, or analytical purposes.

4. What Information Does MEDIA RULES LTD Share With Third Parties? To provide you with the best possible service, we may share certain information with trusted third-party partners who are authorized by MEDIA RULES LTD to perform services on our behalf. These third-party partners are contractually bound to use your data solely for the purposes specified by MEDIA RULES LTD and are prohibited from sharing or using your data for other purposes. We do not sell your personal information to any recognized, unrecognized, affiliated, or unaffiliated third party.

5. Your Rights: You have the following rights regarding your personal data:

• Access: You have the right to request access to the personal data we hold about you.
• Correction: If you believe that any of the personal data we hold about you is inaccurate or incomplete, you have the right to request corrections or updates.
• Deletion: You may request the deletion of your personal data in certain circumstances.
• Objection: You can object to the processing of your personal data for specific purposes, such as direct marketing.
• Data Portability: You have the right to receive a copy of your personal data in a commonly used and machine-readable format.

6. Cookies: When you visit MEDIA RULES LTD's website, we may use cookies and similar technologies to enhance your browsing experience and collect data for analytical purposes. Cookies are small text files that are stored on your computer or mobile device. They help us remember your preferences, track your activities on our website, and provide you with personalized content.

6.1 Types of Cookies: We use both permanent and temporary (session) cookies.

• Session Cookies: Session cookies, also known as temporary cookies, are stored on your device only for the duration of your browsing session.
• Persistent Cookies: Persistent cookies, also called permanent cookies, remain on your device for a specified period or until you manually delete them.
• First-Party Cookies: First-party cookies are set and managed by the website domain that you are currently visiting.
• Third-Party Cookies: Third-party cookies are set by domains other than the website you are currently visiting.
• Secure Cookies: Secure cookies are encrypted and transmitted over a secure HTTPS connection.
• HttpOnly Cookies: HttpOnly cookies are designed to be accessible only by the web server and not by client-side scripts.
• Functional Cookies: Functional cookies are used to enhance the performance and functionality of the website.
• Analytics Cookies: Analytics cookies are used to collect data on website usage and user behavior.
• Advertising Cookies: Advertising cookies are employed by advertisers to deliver targeted ads based on your interests and online behavior.
• Social Media Cookies: Social media cookies allow social media platforms to integrate with websites.

6.2 Cookie Management: As a user, you have control over how cookies are stored and accessed on your device. Here are some common ways to manage cookies:

• Browser Settings: Most web browsers provide built-in tools for managing cookies.
• Cookie Consent Banners: Many websites display cookie consent banners or pop-ups when you visit them for the first time.
• Third-Party Cookie Opt-Out: Some third-party services that use cookies for advertising or analytics purposes provide opt-out mechanisms.
• Browser Extensions: There are browser extensions and add-ons available that offer enhanced cookie management functionalities.
• Do Not Track (DNT) Setting: Some browsers have a "Do Not Track" setting, which, when enabled, sends a signal to websites requesting them not to track your browsing activities.
• Clearing Cookies: You can manually delete cookies from your browser at any time.

• As a global organization, we may transfer your personal data to locations outside your country or region. These international data transfers may be necessary for the purposes described in this Privacy Policy, such as providing our services, storing data, or engaging third-party service providers.
• When transferring personal data to countries or regions that do not have the same level of data protection laws as your home country, we ensure adequate safeguards are in place to protect your privacy. Such safeguards may include the use of standard contractual clauses approved by the European Commission or other mechanisms recognized by data protection authorities.

8. Data Security: MEDIA RULES LTD takes data security seriously and employs industry-standard measures to protect your personal data from unauthorized access, disclosure, or misuse. We use encryption, firewalls, and other security protocols to safeguard your information.

9. Children's Privacy: At MEDIA RULES LTD, we are committed to safeguarding the privacy and safety of children online. Our website and services are not intended for children under the age of 16, and we do not knowingly collect or solicit personal information from children without appropriate parental consent.

At MEDIA RULES LTD, we consider online safety education as a vital component of our commitment to protecting the privacy and security of our users. We actively promote and provide resources to raise awareness about online safety for individuals of all ages. Here are some key aspects of our efforts in educating users on online safety:
10.1. Comprehensive Online Safety Resources: We offer a wealth of comprehensive resources on our website to help users understand and practice online safety. These resources may include articles, blog posts, infographics, and guides that cover various aspects of internet safety, including:

• Password Security: Tips for creating strong and unique passwords to protect user accounts from unauthorized access.
• Phishing Awareness: Guidance on recognizing and avoiding phishing scams and fraudulent websites.
• Privacy Settings: Information on managing privacy settings on social media platforms and other online services to control the sharing of personal information.
• Safe Browsing Practices: Tips for safe internet browsing, including avoiding suspicious websites and downloads.
• Protection Against Cyberbullying: Strategies to prevent and address cyberbullying incidents.
• Securing Personal Devices: Best practices for securing smartphones, tablets, and computers to prevent data breaches.
• Safe Online Shopping: Guidance on secure online shopping practices and protecting financial information.
• Child Safety Online: Advice for parents and guardians on supervising children's online activities and ensuring their safety.

10.2. Tailored Content for Different Age Groups: We recognize that online safety education should be tailored to different age groups and levels of digital literacy. Therefore, our resources are designed to be age-appropriate and accessible to users of all levels of digital experience.

10.3. Online Safety Tips During Account Creation and Usage: During account creation processes and user interactions, we may provide online safety tips and reminders to users. These tips may include the importance of using strong passwords, not sharing sensitive information, and being cautious of potential online threats.

10.4. Collaboration with Online Safety Organizations: We actively collaborate with reputable online safety organizations and support initiatives aimed at promoting digital literacy and online safety. By partnering with experts in the field, we enhance the quality and relevance of our educational content.

10.5. Awareness Campaigns: We may conduct awareness campaigns focused on specific online safety topics or events to reach a wider audience and raise consciousness about emerging online threats.

10.6. Ongoing Updates: Our online safety resources are regularly updated to reflect the latest trends, cybersecurity risks, and best practices in the digital landscape. We strive to provide users with accurate and up-to-date information to keep them informed and empowered.

10.7. Parental Guidance: We encourage parents and guardians to be actively involved in their children's online activities and offer guidance on how to supervise and promote safe internet usage.

10.8. Reporting Mechanisms: We provide clear reporting mechanisms for users to report any suspicious activities, potential security breaches, or violations of online safety guidelines. We take such reports seriously and promptly investigate any concerns raised by our users.
By prioritizing online safety education, we aim to empower our users with the knowledge and tools to navigate the digital world safely. Our commitment to online safety extends to users of all ages, and we remain dedicated to fostering a secure and enjoyable online experience for everyone. If you have any questions or require further guidance on online safety, please feel free to reach out to us using the contact details provided in our Privacy Policy or on our website.

11. Changes to Privacy Policy: MEDIA RULES LTD may update this privacy policy from time to time to reflect changes in our practices or for legal or regulatory reasons. We will notify you of any significant changes, and the updated policy will be posted on our website.

12. Data Disposal: When it comes to disposing of your personal data, we use secure methods to ensure that it is permanently and irreversibly deleted or destroyed. This includes secure data shredding or electronic wiping, as well as disposal in compliance with applicable data protection regulations.
At MEDIA RULES LTD, we take data retention and protection seriously. Our commitment to managing your personal data responsibly ensures that your information is handled with care and in accordance with applicable laws and regulations.

At MEDIA RULES LTD, we are committed to complying with applicable privacy laws and regulations, including the Children's Online Privacy Protection Act (COPPA) in the United States, the General Data Protection Regulation (GDPR) in the European Union, and California Privacy Rights under California Civil Code Section 1798.83 A.
13.1COPPA: COPPA is a U.S. federal law that addresses the collection, use, and disclosure of personal information from children under the age of 13. As part of our commitment to protecting the privacy of children, we adhere to the following COPPA guidelines:

• Verifiable Parental Consent: Before collecting personal information from children under 13, we obtain verifiable parental consent in a manner that complies with COPPA requirements.
• Limited Information Collection: We only collect personal information from children that is necessary for the specific purpose stated at the time of collection.
• Parental Review and Deletion: Parents or legal guardians have the right to review the personal information we have collected from their children, request its deletion, and refuse further collection or use of that information.
• Age Verification: We implement measures to verify the age of users to ensure that we are not processing data of underage individuals without appropriate parental consent.
• Parental Notification: In the event of any changes to our data practices or privacy policy that affect children's data, we provide direct notification to parents or legal guardians.

13.2 GDPR: The General Data Protection Regulation (GDPR) is a comprehensive data protection law in the European Union that governs the processing of personal data of EU residents. Our commitment to GDPR compliance includes the following:

• Lawful Basis for Processing: We process personal data of EU residents based on a lawful basis as defined under GDPR, such as consent, contract performance, legitimate interests, or legal obligations.
• Individual Rights: We respect the rights of data subjects under GDPR, including the right to access, rectify, erase, restrict processing, data portability, and object to processing.
• Data Transfers: When transferring personal data outside the EU, we ensure appropriate safeguards are in place to protect the data's privacy and security, in accordance with GDPR requirements.
• Data Protection Officer: We may appoint a Data Protection Officer (DPO) to oversee GDPR compliance and handle data protection inquiries.

13.3California Privacy Rights Under California Civil Code Section 1798.83 A: Under California Civil Code Section 1798.83 A, California residents have the right to request certain information regarding the disclosure of their personal information to third parties for direct marketing purposes. We are dedicated to honoring California residents' privacy rights and provide the following:

• Information Disclosure Request: California residents have the right to request information about our disclosure of personal information to third parties for their direct marketing purposes during the preceding calendar year.
• Response to Requests: We will provide a response to such requests made by California residents, including a list of categories of personal information disclosed to third parties and the names and addresses of those third parties.
• At MEDIA RULES LTD, we take data privacy seriously and strive to comply with all relevant privacy laws and regulations to ensure the protection of our users' personal information. If you have any questions or wish to exercise your rights under COPPA, GDPR, or California Civil Code Section 1798.83 A, please contact us using the provided contact details in our Privacy Policy. We are committed to addressing your concerns and maintaining the highest standards of data privacy and security.

14. Data Subject Rights:
At MEDIA RULES LTD, we respect your rights as data subjects and are committed to ensuring that you can exercise those rights effectively. As a user of our website and services, you have the following rights regarding your personal data:

• Right to Access: You have the right to request access to the personal data we hold about you. Upon receiving a valid request, we will provide you with a copy of the personal information we have collected and processed.
• Right to Rectification: If you believe that any of the personal data we hold about you is inaccurate or incomplete, you have the right to request corrections or updates to ensure its accuracy.
• Right to Erasure: You may request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected or processed, or when you withdraw your consent.
• Right to Restriction of Processing: You have the right to request the restriction of processing your personal data, for example, when you contest the accuracy of the data or the lawfulness of the processing.
• Right to Data Portability: You have the right to receive a copy of your personal data in a commonly used and machine-readable format and to have this data transmitted to another data controller, where technically feasible.
• Right to Object: You can object to the processing of your personal data for specific purposes, such as direct marketing or processing based on legitimate interests. We will stop processing your data unless we have compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: If we rely on your consent as the legal basis for processing your personal data, you have the right to withdraw your consent at any time. This withdrawal will not affect the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights or to make a data subject rights request, please contact us using the contact details provided in our Privacy Policy. We will respond to your request in a timely manner and in accordance with applicable data protection laws.

As our business evolves and legal requirements change, we may update this Privacy Policy from time to time. Any revisions will be effective upon posting the updated policy on our website, along with the date of the latest revision. We encourage you to review this Privacy Policy periodically to stay informed about how we handle your personal data.

If you have any questions, concerns, or requests related to this Privacy Policy or our data practices, please do not hesitate to contact us using the following contact information:
MEDIA RULES LTD
2nd Floor College House, 17 King Edwards Road, Ruislip, London,
United Kingdom, HA4 7AE
London, HA4 7AE
GB

We are dedicated to addressing your inquiries and ensuring that your personal data is handled in accordance with this Privacy Policy and applicable data protection laws.
By providing you with a comprehensive Privacy Policy, we aim to be transparent about our data practices and our commitment to protecting your privacy. As our valued user, you can trust that your personal data is in safe hands, and we are continually working to maintain the highest standards of data protection and security.